A professional photographer in Texas named Teresa Berg has been taking professional-type shots of dogs to make them more adoptable. Many of the pictures used at shelter websites show the dogs behind bars or otherwise are not the best photos. Berg photographs these shelter dogs and makes them look more beautiful. It’s part of her Focus on Rescue program. Apparently, her efforts paid off because adoptions at one shelter went up 100%. Here is her official website:
FOCUS ON RESCUE is a free photo clinic for animal rescue volunteers. Over the years we have had a lot of success helping homeless animals by photographing them for local rescue groups. Better pictures mean more public attention and more people adopting! If you’re a rescue volunteer and would like to learn how to take better photographs for Petfinder and other online listing services that help animals, sign up for our free photo clinic. We’ll teach you to make better photographs using the camera and equipment you already have —even if it’s only a cell phone! Classes are small and seats are limited - so if you sign up, please show up! Just email us via the contact page of this website or call the studio at 972-250-2415. We’ll help you, help the animals.
Sounds like a great deal for these dogs. Click here for a news story about Focus on Rescue on CBS. What a unique way to help shelter dogs. I never really thought about how changing their photos would increase their chances of adoption.